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Thesis

The emotional voter: the impact of electoral campaigns and emotions on electoral behaviour in Britain

Abstract:

This thesis examines the role of emotions in mediating the effects electoral campaigns have on political behavior in Britain. I contend that electoral campaigns, aside from direct effects, can also have indirect effects, manifested through the impact of the emotions they induce. I theorize that, through manipulating the tone, framing and targeting of their messages, electoral campaigns induce specific emotions. Emotions are argued to have a direct effect on turnout (intentions) and a moder...

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Institution:
University of Oxford
Oxford college:
St Cross College
Department:
Social Sciences Division - Politics and International Relations

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Role:
Supervisor
Role:
Supervisor
Publication date:
2013
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
Oxford University, UK
URN:
uuid:3afc98fa-d42a-4240-ad16-af1c2fa0f2c7
Local pid:
ora:7055

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