This thesis is composed of three chapters each of which deals with markets with agents who are not fully rational.
The first chapter aims to understand the relationship between Word- of-Mouth marketing and traditional advertisement. With the advent of internet and social network web-sites, the cost of Word-of-Mouth marketing reduced dramatically. This chapter mainly analyses the effect of this change on the traditional advertisement efforts.
The second chapter analyses th...Expand abstract
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- University of Oxford
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Essays on industrial organisation and behavioural economics
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