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Thesis

Essays on industrial organisation and behavioural economics

Abstract:

This thesis is composed of three chapters each of which deals with markets with agents who are not fully rational.

The first chapter aims to understand the relationship between Word- of-Mouth marketing and traditional advertisement. With the advent of internet and social network web-sites, the cost of Word-of-Mouth marketing reduced dramatically. This chapter mainly analyses the effect of this change on the traditional advertisement efforts.

The second chapter analyses th...

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Role:
Supervisor
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford

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