Producing new women: work, consumer culture and Jewish clothing companies in Wilhelmine Germany

Thesis

This dissertation investigates the involvement of Jewish commercial clothiers in the making of women’s modernity in turn-of-the century Berlin. Its focus is specifically on expressions of support for and collaboration with the first women’s movement, and on the promotion of feminine ideals that corresponded with the modern female type known as the New Woman, in a non-advertising context. The thesis explores how the public investment of clothing manufacturers and retailers in the middle-cla...

Expand abstract

Authors: Palmén, A

• DOI: 10.5287/ora-7jkvzozd2
• Type of award: DPhil
• Level of award: Doctoral
• Awarding institution: University of Oxford
• Language: English
• Keywords: Frauenbewegung; N. Israel; modernity; Die Frau in Haus und Beruf; modernisation; Konfektion; Hausvogteiplatz; halftone; Der Konfektionär; trade press; Leopold Schottlaender; German Jews; clothing company; Berlin; marketing; department stores; fashion; photography; women's exhibition; Wilhelmine Culture; L. Schottlaender & Co.; New Jewish Man; New Woman; feminism; Jewish history; visual culture; Ellen Key; universal exhibition; women's movement; Der Confectionair
• Subjects: Fashion; Business enterprises; Clothing trade; Feminism and mass media; History; Berlin; Jews, German; Jews, European; Department stores; Branding (Marketing)