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Thesis

Freedom and persuasion in the attention economy

Abstract:

In order to do anything that matters, we must first be able to give attention to what matters. However, as Herbert Simon predicted in the 1970s, the unprecedented abundance of information produced by digital technologies has resulted in a similarly unprecedented scarcity of attention. As the newly scarce resource, our attention is today the primary object of competition among our digital technologies. In the so-called ‘attention economy’ that has emerged, design wins when it captures as mu...

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James Wilson Williams More by this author

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Role:
Supervisor
Role:
Supervisor
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford

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