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Thesis

Commitment issues: toward an understanding of young people's social media choices in the multi-platform era

Abstract:

Social network sites (SNSs) have become a common part of everyday life for billions of people worldwide. Not everyone uses the same sites, nor are sites functionally equivalent in the eyes of users. Both established platforms and new upstarts may provide novel features or access to new audiences, yet users tend to remain on a few dominant platforms, especially Facebook, the world’s reigning social network site. The goal of the present study is to understand why people are committed to spec...

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Division:
SSD
Department:
University of Oxford
Role:
Author

Contributors

Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Supervisor
Institution:
University of Oxford
Division:
SSD
Department:
Said Business School
Role:
Supervisor
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Name:
The Vice-Chancellors’ Fund
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Name:
Oxford Internet Institute Funding
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Name:
Economic and Social Research Council
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford

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