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Thesis

The strategic opinion leader

Alternative title:
Personal influence and political networks in a hybrid media system
Abstract:

Opinion leaders are important political players who bridge the gap between the political elite and the general public. Traditionally opinion leaders use social pressure and social support via interpersonal communication to personally influence the opinions, attitudes and behaviours of their everyday associates (who make up the general public). However, in a hybrid media system opinion leaders have access to added channels which mean they can communicate with audiences beyond their ev...

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Division:
SSD
Department:
Oxford Internet Institute
Department:
University of Oxford
Role:
Author

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Role:
Supervisor
Role:
Supervisor
Social Sciences and Humanities Research Council of Canada More from this funder
Clarendon Fund More from this funder
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford
Language:
English
Keywords:
Subjects:
UUID:
uuid:35b1e408-a70a-4ea0-9c41-10d7df024ee9
Deposit date:
2016-01-26

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