Conference item
From sensory cues to consumer responses: a theory on sensory marketing design
- Publication status:
- Accepted
- Peer review status:
- Peer reviewed
Actions
Access Document
- Files:
-
-
(Preview, Accepted manuscript, pdf, 1.2MB, Terms of use)
-
Authors
- Publisher:
- Australian & New Zealand Marketing Academy
- Host title:
- ANZMAC 2025 Proceedings
- Series:
- ANZMAC Conference Proceedings
- Publication date:
- 2025-10-07
- Acceptance date:
- 2025-08-27
- Event title:
- Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2025)
- Event location:
- Sydney, Australia
- Event website:
- https://www.anzmac2025.com/
- Event start date:
- 2025-12-01
- Event end date:
- 2025-12-03
- ISSN:
-
1447-3275
- Language:
-
English
- Pubs id:
-
2298566
- Local pid:
-
pubs:2298566
- Deposit date:
-
2025-10-07
- ARK identifier:
Terms of use
- Copyright holder:
- Koh and Zhang
- Copyright date:
- 2025
- Notes:
- The author accepted manuscript (AAM) of this paper has been made available under the University of Oxford's Open Access Publications Policy, and a CC BY public copyright licence has been applied.
- Licence:
- CC Attribution (CC BY)
If you are the owner of this record, you can report an update to it here: Report update to this record