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Journal article

The role of typeface curvilinearity on taste expectations and perception

Abstract:

People associate specific shape properties with basic taste attributes (such as sweet, bitter, and sour). It has been suggested that more preferred visual aesthetic features are matched to sweetness whereas less-preferred features are matched with tastes such as bitter and sour instead. Given the range of visual aesthetic features that have been shown to be associated with typeface designs, it would seem reasonable to suggest that typefaces might therefore be associated with specific taste pr...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.ijgfs.2017.11.007

Authors


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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X
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Name:
Arts and Humanities Research Council
Grant:
AH/L007053/1
Publisher:
Elsevier
Journal:
International Journal of Gastronomy and Food Science More from this journal
Volume:
11
Pages:
63-74
Publication date:
2017-12-06
Acceptance date:
2017-11-30
DOI:
EISSN:
1878-4518
ISSN:
1878-450X
Keywords:
Pubs id:
pubs:820474
UUID:
uuid:f9ea74e6-ab8d-48ad-8dd6-b846306697f4
Local pid:
pubs:820474
Source identifiers:
820474
Deposit date:
2018-10-01

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