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Journal article

The role of typeface curvilinearity on taste expectations and perception

Abstract:

People associate specific shape properties with basic taste attributes (such as sweet, bitter, and sour). It has been suggested that more preferred visual aesthetic features are matched to sweetness whereas less-preferred features are matched with tastes such as bitter and sour instead. Given the range of visual aesthetic features that have been shown to be associated with typeface designs, it would seem reasonable to suggest that typefaces might therefore be associated with specific taste pr...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted manuscript

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Publisher copy:
10.1016/j.ijgfs.2017.11.007

Authors


Velasco, C More by this author
Hyndman, S More by this author
More by this author
Institution:
University of Oxford
Division:
Medical Sciences Division
Department:
Experimental Psychology
Oxford college:
Somerville College; Somerville College
ORCID:
0000-0003-2111-072X
Publisher:
Elsevier Publisher's website
Journal:
International Journal of Gastronomy and Food Science Journal website
Volume:
11
Pages:
63-74
Publication date:
2017-12-06
Acceptance date:
2017-11-30
DOI:
EISSN:
1878-4518
ISSN:
1878-450X
Pubs id:
pubs:820474
URN:
uri:f9ea74e6-ab8d-48ad-8dd6-b846306697f4
UUID:
uuid:f9ea74e6-ab8d-48ad-8dd6-b846306697f4
Local pid:
pubs:820474

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