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Understanding young news audiences at a time of rapid change

Abstract:
This study collates findings about young news audiences from years of Reuters Institute Digital News Report research. It finds that audiences aged 18-24 are increasingly different in their news attitudes and behaviours when compared to older generations. They are drawn to audiovisual social media platforms for their news consumption and are more likely than older people to embrace new formats and sources of news, from podcasts, to news creators, and now AI. They engage with traditional forms of news less. Our findings suggest news organisations might benefit from broadening the scope of what they cover and how they cover it in order to appeal to a generation that is social-first, interested in alternative storytelling formats, and who define news differently.
Publication status:
Published

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Publisher copy:
10.60625/risj-r08r-mt26

Authors

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Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Sub department:
Reuters Institute for the Study of Journalism
Role:
Author
ORCID:
0000-0001-9461-8132
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Sub department:
Reuters Institute for the Study of Journalism
Role:
Author
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Sub department:
Reuters Institute for the Study of Journalism
Role:
Author
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Sub department:
Reuters Institute for the Study of Journalism
Role:
Author
ORCID:
0000-0002-5496-2112


Publisher:
Reuters Institute for the Study of Journalism
Place of publication:
Oxford
Publication date:
2026-03-24
DOI:
ISBN:
9781914566295


Language:
English
Keywords:
Pubs id:
2394841
Local pid:
pubs:2394841
Deposit date:
2026-03-25
ARK identifier:

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