Journal article
Music influences hedonic and taste ratings in beer
- Abstract:
- The research presented here focuses on the influence of background music on the beer-tasting experience. An experiment is reported in which different groups of customers tasted a beer under three different conditions (N = 231). The control group was presented with an unlabeled beer, the second group with a labeled beer, and the third group with a labeled beer together with a customized sonic cue (a short clip from an existing song). In general, the beer-tasting experience was rated as more enjoyable with music than when the tasting was conducted in silence. In particular, those who were familiar with the band that had composed the song, liked the beer more after having tasted it while listening to the song, than those who knew the band, but only saw the label while tasting. These results support the idea that customized sound-tasting experiences can complement the process of developing novel beverage (and presumably also food) events. We suggest that involving musicians and researchers alongside brewers in the process of beer development, offers an interesting model for future development. Finally, we discuss the role of attention in sound-tasting experiences, and the importance that a positive hedonic reaction toward a song can have for the ensuing tasting experience.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
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(Preview, Version of record, pdf, 2.0MB, Terms of use)
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- Publisher copy:
- 10.3389/fpsyg.2016.00636
Authors
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- Grant:
- BEX 3488/13-6
- Publisher:
- Frontiers Media
- Journal:
- Frontiers in Psychology More from this journal
- Volume:
- 7
- Issue:
- MAY
- Article number:
- 636
- Publication date:
- 2016-04-15
- Acceptance date:
- 2016-05-06
- DOI:
- ISSN:
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1664-1078
- Pmid:
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27199862
- Language:
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English
- Keywords:
- Pubs id:
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pubs:625347
- UUID:
-
uuid:f800236e-73b6-4451-9cbd-bfd8f759deaf
- Local pid:
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pubs:625347
- Source identifiers:
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625347
- Deposit date:
-
2018-03-09
Terms of use
- Copyright holder:
- Reinoso Carvalho et al
- Copyright date:
- 2016
- Notes:
- Copyright © 2016 Reinoso Carvalho et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
- Licence:
- CC Attribution (CC BY)
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