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Tag-Aware Personalized Recommendation Using a Deep-Semantic Similarity Model with Negative Sampling

Abstract:
With the rapid growth of social tagging systems, many efforts have been put on tag-aware personalized recommendation. However, due to uncontrolled vocabularies, social tags are usually redundant, sparse, and ambiguous. In this paper, we propose a deep neural network approach to solve this problem by mapping both the tag-based user and item profiles to an abstract deep feature space, where the deepsemantic similarities between users and their target items (resp., irrelevant items) are maximized (resp., minimized). Due to huge numbers of online items, the training of this model is usually computationally expensive in the real-world context. Therefore, we introduce negative sampling, which significantly increases the model’s training efficiency (109.6 times quicker) and ensures the scalability in practice. Experimental results show that our model can significantly outperform the state-of-the-art baselines in tag-aware personalized recommendation: e.g., its mean reciprocal rank is between 5.7 and 16.5 times better than the baselines.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1145/2983323.2983874

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Institution:
University of Oxford
Division:
MPLS
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS
Department:
Computer Science
Role:
Author


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Grant:
EP/J008346/1
Grant:
EP/L012138/1
Grant:
EP/M025268/1


Publisher:
Association for Computing Machinery
Host title:
CIKM 2016: 25th ACM International Conference on Information and Knowledge Management
Journal:
25th ACM International Conference on Information and Knowledge Management More from this journal
Publication date:
2016-01-01
Acceptance date:
2016-07-19
DOI:


Keywords:
Pubs id:
pubs:641625
UUID:
uuid:f64f71ec-a0f3-4c0a-a793-f55e0215ddb3
Local pid:
pubs:641625
Source identifiers:
641625
Deposit date:
2016-09-06
ARK identifier:

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