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Reduce or redirect? Which social marketing interventions could influence demand for traditional medicines?

Abstract:

The global trade in wildlife is a threat to species conservation and animal welfare. A key driver is demand for traditional medicines (TMs). We present an initial experimental survey of demand reduction and demand redirection interventions aimed at changing the behaviour of TM consumers in China and Vietnam. Treatment respondents (n = 1600) were shown TM products, with messages outlining their conservation, welfare or human health impacts, and asked their intention to buy these products in...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.biocon.2019.108391

Authors


More by this author
Institution:
University of Oxford
Division:
MPLS
Department:
Zoology
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS
Department:
Zoology
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS
Department:
Zoology
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS
Department:
Zoology
Role:
Author
Publisher:
Elsevier
Journal:
Biological Conservation More from this journal
Volume:
242
Article number:
108391
Publication date:
2020-01-20
Acceptance date:
2019-12-15
DOI:
ISSN:
0006-3207
Language:
English
Keywords:
Pubs id:
pubs:1080848
UUID:
uuid:f4a23b29-3480-453a-a2b1-2f6b06be5149
Local pid:
pubs:1080848
Source identifiers:
1080848
Deposit date:
2020-01-06

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