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Persona cases: a technique for grounding personas.

Abstract:

Personas are a popular technique in User-Centered Design, however their validity can be called into question. While the techniques used to developed personas and their integration with other design activities provide some measure of validity, a persona's legitimacy can be threatened by challenging its characteristics. This note presents Persona Cases: personas whose characteristics are both grounded in, and traceable to their originating source of empirical data. This approach builds on the p...

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Publisher copy:
10.1145/1978942.1979274

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Role:
Editor
Role:
Editor
Role:
Editor
Role:
Editor
Role:
Editor
Publisher:
ACM Publisher's website
Pages:
2267-2270
Publication date:
2011-01-01
DOI:
URN:
uuid:ed58eb1a-cd66-4a28-9323-422b67b6bc0c
Source identifiers:
304201
Local pid:
pubs:304201
ISBN:
978-1-4503-0228-9

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