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Journal article

Capabilities as marketable assets: A proposal for a functional categorization

Abstract:
While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about product markets and marketing policies.

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Publication date:
2006-01-01
URN:
uuid:ed0eb4b5-1e53-4e32-9c92-e92af613509c
Local pid:
oai:eureka.sbs.ox.ac.uk:208

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