Journal article

Capabilities as marketable assets: A proposal for a functional categorization

Abstract:: While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about product markets and marketing policies.

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APA Style

Blois, K., & Ramírez, R. (2006). Capabilities as marketable assets: A proposal for a functional categorization.

MLA Style

Blois, K., and R. Ramírez. Capabilities as Marketable Assets: A Proposal for a Functional Categorization. 2006.

Chicago Style

Blois, K, and R Ramírez. 2006. “Capabilities as Marketable Assets: A Proposal for a Functional Categorization.”
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Authors

+ Blois, K More by this author

Role:: Author

+ Ramírez, R More by this author

Role:: Author

Publication date:: 2006-01-01

UUID:: uuid:ed0eb4b5-1e53-4e32-9c92-e92af613509c
Local pid:: oai:eureka.sbs.ox.ac.uk:208
Deposit date:: 2011-05-18

Terms of use

Copyright date:: 2006

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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