On the difficulty of marketing food and drink products to men and/or women
In recent years, food and drink marketers have become increasingly interested in the question of whether there are any meaningful sex/gender differences in the world of taste/flavour perception. However, it turns out that while there are a large number of individual differences in the experience of food/drink, few, if any, fall neatly along sex/gender lines. As such, the marketers of food and drink need to tread very carefully when it comes to marketing food or beverage products specifically ...Expand abstract
- Publication status:
- Peer review status:
- Peer reviewed
- This article has been accepted for publication in Food Quality and Preference.
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