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On the difficulty of marketing food and drink products to men and/or women

Abstract:

In recent years, food and drink marketers have become increasingly interested in the question of whether there are any meaningful sex/gender differences in the world of taste/flavour perception. However, it turns out that while there are a large number of individual differences in the experience of food/drink, few, if any, fall neatly along sex/gender lines. As such, the marketers of food and drink need to tread very carefully when it comes to marketing food or beverage products specifically ...

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Publication status:
Accepted
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
Medical Sciences Division
Department:
Experimental Psychology
Oxford college:
Somerville College
ORCID:
0000-0003-2111-072X
Publisher:
Elsevier Publisher's website
Journal:
Food Quality and Preference Journal website
Acceptance date:
2018-11-24
ISSN:
0950-3293
Pubs id:
pubs:942203
URN:
uri:e9fcba8d-403f-4c56-ae51-53596c5c5c23
UUID:
uuid:e9fcba8d-403f-4c56-ae51-53596c5c5c23
Local pid:
pubs:942203

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