Bundles of choice.
This article examines the enormous variety evident in the ‘social life’ of Kenyan khat (miraa) and the role of this variety in the creation and manipulation of value. The article, after a discussion of the literature on value and its relevance to miraa, describes variables used in distinguishing the many different types of miraa, describes how consumers associate themselves with certain varieties and suggests why some varieties are more valued – culturally and economically – than others. The ...Expand abstract
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