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Journal article

How ghost scenarios haunt strategy execution

Abstract:
Strategic planners are often blind about how the future will challenge their status quo. A scenario-planning mindset can help them see what they’re missing.
Publication status:
Published
Peer review status:
Peer reviewed

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Publication website:
https://sloanreview.mit.edu/article/how-ghost-scenarios-haunt-strategy-execution

Authors

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Institution:
University of Oxford
Division:
SSD
Department:
Saïd Business School
Role:
Author


Publisher:
Massachusetts Institute of Technology
Journal:
MIT Sloan Management Review More from this journal
Volume:
65
Issue:
2
Article number:
65208
Publication date:
2023-10-11
Acceptance date:
2023-06-26
ISSN:
1532-9194


Language:
English
Keywords:
Pubs id:
1533167
Local pid:
pubs:1533167
Deposit date:
2023-09-22
ARK identifier:

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