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Journal article

Multisensory experiential wine marketing

Abstract:

The pairing of wine with music goes back a long way, starting out with commentators at first merely just using musical metaphors in order to describe the wines they were writing about. In recent years, however, this area of interest has morphed into a growing range of multisensory tasting events in which wine and music are paired deliberately in order to assess, or increasingly to illustrate, the impact of the latter on people’s experience of the former. Initial isolated small-scale and often...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

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Publisher copy:
10.1016/j.foodqual.2018.06.010

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Institution:
University of Oxford
Division:
Medical Sciences Division
Department:
Experimental Psychology
Oxford college:
Somerville College
ORCID:
0000-0003-2111-072X
Publisher:
Elsevier Publisher's website
Journal:
Food Quality and Preference Journal website
Volume:
71
Pages:
106-116
Publication date:
2018-06-28
Acceptance date:
2018-06-26
DOI:
ISSN:
0950-3293
Pubs id:
pubs:864245
URN:
uri:e284d8d7-2008-4b2c-8179-04c69806cd8f
UUID:
uuid:e284d8d7-2008-4b2c-8179-04c69806cd8f
Local pid:
pubs:864245

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