Journal article
Odor-color associations are not mediated by concurrent verbalization
- Abstract:
- Odor and color are strongly associated. Numerous studies demonstrate consistent odor-color associations, as well as effects of color on odor perception and language. Yet, we know little about how these associations arise. Here, we test whether language is a possible mediator of odor-color associations, specifically whether odor-color associations are mediated by implicit odor naming. In two experiments, we used an interference paradigm to prevent the verbalization of odors during an odor-color matching task. If participants generate color associations subsequent to labeling an odor, interfering with verbalization during the task should affect the ability to make color associations. In Experiment 1, contrary to our hypothesis, verbal interference did not affect odor-color matches. However, since performance accuracy on the verbal interference task was high, it is possible our task did not sufficiently disrupt verbal processing. In Experiment 2, we, therefore, used an active verbal interference task, and still found no difference across interference conditions. Odor naming accuracy, odor familiarity, and odor pleasantness, however, did predict odor-color matches. This suggests that although color associations are related to semantic factors, they are not generated by recruiting odor labels in the moment. Overall, our results do not provide evidence that language plays an online role in odor-color associations, instead, they are consistent with the claim that language may have shaped associations during development.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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(Preview, Version of record, pdf, 413.6KB, Terms of use)
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- Publisher copy:
- 10.1111/cogs.13266
Authors
- Publisher:
- Wiley
- Journal:
- Cognitive Science: A Multidisciplinary Journal More from this journal
- Volume:
- 47
- Issue:
- 4
- Article number:
- e13266
- Publication date:
- 2023-04-10
- Acceptance date:
- 2023-02-23
- DOI:
- EISSN:
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1551-6709
- ISSN:
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0364-0213
- Pmid:
-
37038046
- Language:
-
English
- Keywords:
- Pubs id:
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1338606
- Local pid:
-
pubs:1338606
- Deposit date:
-
2023-05-10
Terms of use
- Copyright holder:
- Speed et al.
- Copyright date:
- 2023
- Rights statement:
- © 2023 The Authors. Cognitive Science published by Wiley Periodicals LLC on behalf of Cognitive Science Society (CSS). This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
- Licence:
- CC Attribution (CC BY)
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