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Journal article

Exploring implicit and explicit crossmodal colour-flavour correspondences in product packaging

Abstract:

We report a study designed to investigate consumers' crossmodal associations between the colour of product packaging and flavour varieties in crisps (potato chips) among Colombian and British consumers, using two methods. In a modified version of the Implicit Association Test (IAT), the stimuli consisted of green and blue coloured packets and the flavours normally paired with these colours for a certain brand in the UK and Colombia. In an explicit word (colour) association task, unbranded, gr...

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Publication status:
Published

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Journal:
FOOD QUALITY AND PREFERENCE More from this journal
Volume:
25
Issue:
2
Pages:
148-155
Publication date:
2012-09-01
DOI:
ISSN:
0950-3293
Language:
English
Keywords:
Pubs id:
pubs:350338
UUID:
uuid:cd170244-0d95-483f-adb5-d10cf17380d9
Local pid:
pubs:350338
Source identifiers:
350338
Deposit date:
2013-09-17

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