Using crossmodal correspondences as a tool in wine communication

Journal article

Abstract:: Introduction: This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations.

Methods: A survey was administered to wine enthusiasts to assess their attitudes toward crossmodal communication.

Results: The findings reveal significant associations between consumer behaviors and acceptance of alternative communication methods, highlighting the emerging field of crossmodal correspondences.

Discussion: These results suggest that leveraging crossmodal correspondences can enhance the match between a product’s sensory qualities and consumer expectations, potentially reducing wine wastage resulting from unmet consumer preferences. These findings have implications for improving communication strategies in the wine industry and enhancing consumer experiences.

Files:: Crichton-Fock_et_al_2023_Using_crossmodal_correspondences.pdf

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Language:: English
Keywords:: FFR

crossmodal communication

crossmodal correspondence

product matching

multisensory experience

wine communication
Pubs id:: 1510137
Local pid:: pubs:1510137
Deposit date:: 2023-09-06

Copyright holder:: Crichton-Fock et al.
Rights statement:: Copyright © 2023 Crichton-Fock, Spence and Pettersson. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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