Selling the cryptosphere in China

Journal article

China, one of the world’s most clandestine states, is currently engaged in moves to make state secrecy a matter of public policy, even inaugurating a ‘National Security Education Day’ in 2016. This article explores some recent campaigns about spy-catching to show how the state is using crowdsourcing, content marketing, and prosumerist gambits to sell an emergent social space of civic duty that I term the cryptosphere. Inciting civic participation is a particularly deft tool for propaganda work of this kind, which pivots on performative ideology. The ostensible purpose of these campaigns is to enlist the Chinese people in the securitization of the state, but in practice this is a highly disingenuous move given that the realm of the classified in China is so vast that ‘keeping secrets’ can only be perfunctory for almost all of its citizens. So far, commentators outside China have either been amused by the state’s new forays into infographics and mash-up videos, or critical of their xenophobic messaging. But the state’s apparently light-hearted drive to remind the Chinese people of the need to track spies is only peripherally about foreigners. It is occurring at a time when the government is also trialling a vast algorithmic grab on its own citizens’ personal data via the social credit system; operating a CCTV surveillance regime of more than one million cameras; and conducting mandatory biometric profiling in Xinjiang using DNA, blood types, iris scans, and fingerprints. These policies, I argue, constitute the exoskeleton of the cryptosphere. But this new sphere also needs its soft padding. Propaganda campaigns which school subjects on how to perform the role of loyal ‘informants’ – at the very moment that their own information is increasingly being expropriated by the state – are providing just this kind of thought work cushion.

Authors: Hillenbrand, M

• Publication status: Published
• Peer review status: Peer reviewed
• Publisher: Routledge
• Journal: Cultural Studies
• Volume: 34
• Issue: 4
• Pages: 625-655
• Publication date: 2019-10-04
• Acceptance date: 2019-09-19
• DOI: 10.1080/09502386.2019.1671470
• EISSN: 1466-4348
• ISSN: 0950-2386
• Language: English
• Keywords: propaganda; content marketing; civic duty; new media; state secrecy; FFR; crowdsourcing