Journal article

Looking at listening: gender and race in commercial advertising for radio sets in Southern Africa from the 1950s to the 1970s

Abstract:: This article takes a visual approach to the study of an aural medium. It argues that the radio set had a powerful visual presence in popular culture in Southern Africa between the 1950s and the 1970s when most people bought their first radio sets. Advertisements for radios carried by the press offer the most prominent examples of this iconography. In South Africa, Rhodesia and Zambia, radio advertisements developed a distinctive aesthetic that blended global and local influences and framed th...
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Publication status:: Published

Peer review status:: Peer reviewed

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APA Style

Brooke, P. T. F. (2023). Looking at listening: gender and race in commercial advertising for radio sets in Southern Africa from the 1950s to the 1970s. Journal of African Cultural Studies, 36(1), 74–93.

MLA Style

Brooke, P. TF. “Looking at Listening: Gender and Race in Commercial Advertising for Radio Sets in Southern Africa from the 1950s to the 1970s.” Journal of African Cultural Studies, vol. 36, no. 1, Taylor & Francis, 2023, pp. 74–93.

Chicago Style

Brooke, PTF. 2023. “Looking at Listening: Gender and Race in Commercial Advertising for Radio Sets in Southern Africa from the 1950s to the 1970s.” Journal of African Cultural Studies 36 (1): 74–93.
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Files:: Brooke_2023_Looking_at_listening.pdf

(Preview, Version of record, pdf, 3.3MB, Terms of use)

Publisher copy:: 10.1080/13696815.2023.2262940

Authors

+ Brooke, PTF More by this author

Institution:

University of Oxford

Division:

SSD

Department:

OSGA

Sub department:

African Studies

Role:

Author

Bibliographic Details

Publisher:: Taylor & Francis
Journal:: Journal of African Cultural Studies More from this journal
Volume:: 36
Issue:: 1
Pages:: 74–93
Publication date:: 2023-10-18
Acceptance date:: 2023-10-02
DOI:: 10.1080/13696815.2023.2262940
EISSN:: 1469-9346
ISSN:: 1369-6815

Item Description

Language:: English
Keywords:: media

history

decolonisation

culture

advertising
Pubs id:: 1552146
Local pid:: pubs:1552146
Deposit date:: 2023-10-23

Terms of use

Copyright holder:: Brooke, P
Copyright date:: 2023
Rights statement:: © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.

Licence:: CC Attribution (CC BY)

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