Journal article

Complexity on the menu and in the meal

Abstract:: Complexity is generally perceived to be a desirable attribute as far as the design/delivery of food and beverage experiences is concerned. However, that said, there are many different kinds of complexity, or at least people use the term when talking about quite different things, and not all of them are relevant to the design of food and drink experiences nor are they all necessarily perceptible within the tasting experience (either in the moment or over time). Consequently, the consumer often needs to infer the complexity of a tasting experience that is unlikely to be perceptible (in its entirety) in the moment. This paper outlines a number of different routes by which the chef, mixologist, and/or blender can both design and signal the complexity in the tasting experience.

Publication status:: Published

Peer review status:: Peer reviewed

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APA Style

Spence, C. J. (2018). Complexity on the menu and in the meal. Foods, 7(10), 158.

MLA Style

Spence, C. J. “Complexity on the Menu and in the Meal.” Foods, vol. 7, no. 10, MDPI, 2018, p. 158.

Chicago Style

Spence, CJ. 2018. “Complexity on the Menu and in the Meal.” Foods 7 (10): 158.
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Files:: Complexity on the menu and in the meal.pdf

(Preview, Version of record, pdf, 247.4KB, Terms of use)

Publisher copy:: 10.3390/foods7100158

Authors

+ Spence, CJ More by this author

Institution:: University of Oxford
Division:: MSD
Department:: Experimental Psychology
Oxford college:: Somerville College
Role:: Author
ORCID:: 0000-0003-2111-072X

+ Leverhulme Trust More from this funder

Grant:: R118396 (IN-2015-16

Publisher:: MDPI
Journal:: Foods More from this journal
Volume:: 7
Issue:: 10
Pages:: 158
Publication date:: 2018-09-27
Acceptance date:: 2018-09-25
DOI:: 10.3390/foods7100158
EISSN:: 2304-8158
ISSN:: 2304-8158

Keywords:: menu design

mixture perception

complexity

recipe
Pubs id:: pubs:922040
UUID:: uuid:c5358a55-15bc-46d5-a819-49b93b804d22
Local pid:: pubs:922040
Source identifiers:: 922040
Deposit date:: 2018-09-27

Terms of use

Copyright holder:: Charles Spence
Copyright date:: 2018
Notes:: © 2018 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access
article distributed under the terms and conditions of the Creative Commons Attribution
(CC BY) license (http://creativecommons.org/licenses/by/4.0/).

Licence:: CC Attribution (CC BY)

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