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Journal article

“Digital colonization” of highly regulated industries: an analysis of Big Tech platforms' entry into healthcare and education

Abstract:
Digital platforms have disrupted many sectors but have not yet visibly transformed highly regulated industries. This study of Big Tech entry in healthcare and education explores how platforms have begun to enter highly regulated industries systematically and effectively. It presents a four-stage process model of platform entry, which we term as “digital colonization.” This involves provision of data infrastructure services to regulated incumbents; data capture in the highly regulated industry; provision of data-driven insights; and design and commercialization of new products and services. The article clarifies platforms’ sources of competitive advantage in highly regulated industries and concludes with managerial and policy recommendations.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1177/0008125622109430

Authors


More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Saïd Business School
Role:
Author


Publisher:
SAGE Publications
Journal:
California Management Review More from this journal
Volume:
64
Issue:
4
Pages:
78–107
Publication date:
2022-05-24
Acceptance date:
2021-09-14
DOI:
EISSN:
2162-8564
ISSN:
0008-1256


Language:
English
Keywords:
Pubs id:
1249027
Local pid:
pubs:1249027
Deposit date:
2022-03-31

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