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Reflection AI: feeding the machine - the hidden labour behind AI tools and ethical implications for higher education

Abstract:

As university instructors integrate AI tools, such as large language models (LLMs) into their pedagogy, they must grapple with the ethical and practical implications ofthese technologies. This reflection examines the overlooked labour of Cloudworkers and data workers whose contributions make AI systems functional. Drawing on insights obtained from Fairwork’s Cloudwork and AI research, it argues for the adoption of the Fairwork scoring system, as a methodology, as well as a heuristic, to guide ethical engagement with AI and urges higher education instructors and students to advocate for improved working conditions in AI supply chains. Additionally, it explores the multifaceted impacts of AI technologies on global labour markets, highlighting pathways to more equitable practises through education, policy, and institutional intervention. By centring the experiences of cloudworkers and data enrichment employees, the article urges various stakeholders to foster a more ethical approach to AI in higher education.

Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.3389/fcomm.2025.1614817

Authors

More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Author
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Author
ORCID:
0000-0002-9855-0822
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Author


Publisher:
Frontiers Media
Journal:
Frontiers in Communication More from this journal
Volume:
10
Article number:
1614817
Publication date:
2025-07-14
Acceptance date:
2025-06-25
DOI:
EISSN:
2297-900X


Language:
English
Keywords:
Pubs id:
2242468
Local pid:
pubs:2242468
Deposit date:
2025-07-11
ARK identifier:

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