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#UKelection2010, mainstream media and the role of the internet

Subtitle:
How social and digital media affected the business of politics and journalism
Abstract:

The 2010 UK election was billed as the internet election, the social media election. From Twitter to Facebook, through viral crowdsourced ads, sentiment tracking and internet polling, technology appeared to offer political parties and mainstream media organisations powerful new ways to engage voters and audiences. This paper argues that the 2010 election did mark another significant milestone in the onward march of the internet, with unprecedented levels of participation and new techniques pr...

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Publication status:
Published
Peer review status:
Not peer reviewed
Version:
Publisher's version

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Nic Newman More by this author
Publisher:
Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford Publisher's website
Series:
Reuters Institute for the Study of Journalism: Working Papers
Publication date:
2010
URN:
uuid:c1b6f25e-108e-4d6e-9388-875a0b8ba113
Local pid:
ora:5339

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