Journal article

Managing the shift from an attention economy to an AI-mediated trust economy

Alternative title:: Competing in the trust economy: how AI agents are rewriting the rules of digital strategy

Publication status:: Accepted

Peer review status:: Peer reviewed

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APA Style

Zhao, E. Y., & Tang, Y. (2026). Managing the shift from an attention economy to an AI-mediated trust economy. California Management Review.

MLA Style

Zhao, EY, and Y Tang. “Managing the Shift from an Attention Economy to an AI-Mediated Trust Economy.” California Management Review, 2026.

Chicago Style

Zhao, EY, and Y Tang. 2026. “Managing the Shift from an Attention Economy to an AI-Mediated Trust Economy.” California Management Review.
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Authors

+ Zhao, EY More by this author

Institution:: University of Oxford
Division:: SSD
Department:: Saïd Business School
Oxford college:: St Hugh's College
Role:: Author
ORCID:: 0000-0002-3012-5926

+ Tang, Y More by this author

Role:: Author

Publisher:: SAGE Publications
Journal:: California Management Review More from this journal
Acceptance date:: 2026-05-14
EISSN:: 2162-8564
ISSN:: 0008-1256

Language:: English
Pubs id:: 2419909
Local pid:: pubs:2419909
Deposit date:: 2026-05-14
ARK identifier:: ark:/29072/ora_bf49b9f3aa4f40fcaad6bc2c211f4c9f

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