Journal article
Fleshing out the theory of planned of behavior: meat consumption as an environmentally significant behavior
- Abstract:
- The meat industry is a leading cause of climate change in the Western world, and while reducing meat consumption has often been studied as a health behavior, it is equally important to understand its significance as a pro-environmental behavior. In a national sample of the United Kingdom (N = 737, Time 1, N = 468, Time 2) we sought to evaluate to what extent the Theory of Planned Behavior (TPB) is an effective model for understanding people’s intentions to reduce their meat consumption. Overall, we find that attitudes, subjective norms, and perceived control explain 57% of the variation in intentions to reduce meat consumption. In turn, past behavior and intention explain 31% of the variance in self-reported meat consumption behavior four weeks later. Somewhat surprisingly, habit did not have any predictive utility over and above the TPB constructs. The effectiveness of the TPB and implications for devising pro-environmental interventions are discussed.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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(Preview, Version of record, pdf, 328.7KB, Terms of use)
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- Publisher copy:
- 10.1007/s12144-019-00593-3
Authors
- Publisher:
- Springer
- Journal:
- Current Psychology More from this journal
- Volume:
- 41
- Issue:
- 2
- Pages:
- 681-690
- Publication date:
- 2020-01-07
- Acceptance date:
- 2020-01-07
- DOI:
- EISSN:
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1936-4733
- ISSN:
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1046-1310
- Language:
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English
- Keywords:
- Pubs id:
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1311202
- Local pid:
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pubs:1311202
- Deposit date:
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2022-12-04
Terms of use
- Copyright holder:
- Çoker and van der Linden
- Copyright date:
- 2022
- Rights statement:
- Copyright © 2020, The Author(s). This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
- Licence:
- CC Attribution (CC BY)
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