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Factors affecting odour-induced taste enhancement

Abstract:
Reducing the use of calorific sweeteners in sugar-sweetened beverage while, at the same time, maintaining the perceived sweetness is an important issue for the food industry given the growing global obesity crisis, and the need for many consumers around the world to reduce their sugar intake. A number of fruit aromas/volatiles appear to offer a promising route to enhancing the perception of sweetness without adding to the calorific load. However, while a growing body of empirical evidence suggests that this is a promising strategy, as made clear by this narrative review, there are a number of outstanding questions that have yet to be answered in terms of optimising the impact on sweetness offered by the addition of volatile aromas. It is, for example, currently unclear what the maximum sweetness enhancement effect that can be achieved by combining a variety of different volatiles (e.g., those associated with different fruits) before a ceiling or saturation effect is reached. It is also currently unclear how important conscious awareness of the specific volatiles, or aromas, are to odour-induced taste enhancement (OITE) effects. A third outstanding issue concerns whether OITE would occur in the case of olfactory metamers that do not overlap in terms of their volatile composition. One other intriguing issue concerns whether volatiles only come to be associated with taste qualities as a result of associative learning or whether there are some odours that are, for example, naturally (or innately) sweet.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.foodqual.2021.104393

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X


Publisher:
Elsevier
Journal:
Food Quality and Preference More from this journal
Volume:
96
Article number:
104393
Publication date:
2021-09-14
Acceptance date:
2021-09-12
DOI:
EISSN:
1873-6343
ISSN:
0950-3293


Language:
English
Keywords:
Pubs id:
1195925
Local pid:
pubs:1195925
Deposit date:
2022-02-02

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