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Majority versus minority influence: The role of message processing in determining resistance to counter-persuasion

Abstract:

Two experiments examined the extent to which attitudes changed following majority and minority influence are resistant to counter-persuasion. In both experiments participants' attitudes were measured after being exposed to two messages, delayed in time, which argued opposite positions (initial message and counter-message). In the first experiment, attitudes following minority endorsement of the initial message were more resistant to a second counter-message only when the initial message conta...

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Publication status:
Published

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Publisher copy:
10.1002/ejsp.426

Authors


Hewstone, M More by this author
Martin, PY More by this author
Journal:
EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY
Volume:
38
Issue:
1
Pages:
16-34
Publication date:
2008
DOI:
EISSN:
1099-0992
ISSN:
0046-2772
URN:
uuid:b87c8034-6abf-4281-a61f-d98726d2461d
Source identifiers:
8199
Local pid:
pubs:8199
Language:
English

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