Journal article
Majority versus minority influence: The role of message processing in determining resistance to counter-persuasion
- Abstract:
-
Two experiments examined the extent to which attitudes changed following majority and minority influence are resistant to counter-persuasion. In both experiments participants' attitudes were measured after being exposed to two messages, delayed in time, which argued opposite positions (initial message and counter-message). In the first experiment, attitudes following minority endorsement of the initial message were more resistant to a second counter-message only when the initial message conta...
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- Publication status:
- Published
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- Publisher copy:
- 10.1002/ejsp.426
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Bibliographic Details
- Journal:
- EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY
- Volume:
- 38
- Issue:
- 1
- Pages:
- 16-34
- Publication date:
- 2008-01-01
- DOI:
- EISSN:
-
1099-0992
- ISSN:
-
0046-2772
- Source identifiers:
-
8199
Item Description
- Language:
- English
- Pubs id:
-
pubs:8199
- UUID:
-
uuid:b87c8034-6abf-4281-a61f-d98726d2461d
- Local pid:
- pubs:8199
- Deposit date:
- 2012-12-19
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- Copyright date:
- 2008
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