Digital pathways beyond Western-centric participants

Journal article

In 2010, Henrich and colleagues published a seminal article in which they noted that (1) studies in social and behavioural sciences oversample from Western, educated, industrialised, rich, and democratic (WEIRD) individuals, and (2) WEIRD subjects are particularly unusual compared to the rest of the world population with respect to several factors. Despite the positive reception of this article, not much has changed in the years to follow. For instance, reviews of recent papers in leading psychology journals reveal that only a small proportion of the studied samples originate from non-Western countries. This sampling bias cannot be excused for lack of means. The digital age has opened several opportunities to facilitate and support social science research with subjects from non-WEIRD backgrounds. In this article, I provide an overview of such tools and comment on the advantages and disadvantages of each.

Authors: Awad, E

• Publication status: Published
• Peer review status: Peer reviewed
• Publisher: Springer
• Journal: Behavior Research Methods
• Volume: 57
• Issue: 8
• Article number: 229
• Publication date: 2025-07-18
• Acceptance date: 2025-06-20
• DOI: 10.3758/s13428-025-02751-x
• EISSN: 1554-3528
• ISSN: 1554-351X
• Language: English
• Keywords: Cultural generalisability; Digital data collection; Cross-cultural research; Online platforms; Survey methodology