- Abstract:
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Driven by technological improvements, platform initiatives and investments by media companies, online video news production has exploded during the past years. In this report, we look at how publishers produce online news videos, how they try to monetize it and how audiences consume it. Results show that the supply side is growing at a faster rate from the demand side. Platforms and publishers push online news video, while consumers remain resistant to it. The most successful videos tend to b...
Expand abstract - Publication status:
- Published
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- Publisher's version
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(pdf, 4.2MB)
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- Publisher:
- Reuters Institute for the Study of Journalism Publisher's website
- Publication date:
- 2016-06-05
- URN:
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uuid:b712713d-5429-4a91-862b-badb41803338
- Source identifiers:
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632157
- Local pid:
- pubs:632157
- ISBN:
- 978-1-907384-21-9
- Copyright holder:
- Reuters Institute for the Study of Journalism
- Copyright date:
- 2016
Report
The future of online news video
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