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The future of online news video

Abstract:

Driven by technological improvements, platform initiatives and investments by media companies, online video news production has exploded during the past years. In this report, we look at how publishers produce online news videos, how they try to monetize it and how audiences consume it. Results show that the supply side is growing at a faster rate from the demand side. Platforms and publishers push online news video, while consumers remain resistant to it. The most successful videos tend to b...

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Publication status:
Published
Version:
Publisher's version

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Institution:
University of Oxford
Department:
Oxford, SSD, Politics and Int Relations
Role:
Author
More by this author
Institution:
University of Oxford
Department:
Oxford, SSD, Politics and Int Relations
Role:
Author
Publisher:
Reuters Institute for the Study of Journalism Publisher's website
Publication date:
2016-06-05
URN:
uuid:b712713d-5429-4a91-862b-badb41803338
Source identifiers:
632157
Local pid:
pubs:632157
ISBN:
978-1-907384-21-9

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