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Using single colours and colour pairs to communicate basic tastes

Abstract:

Recently, it has been demonstrated that people associate each of the basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., red, green, black, and white). In the present study, we investigated whether pairs of colors (both associated with a particular taste or taste word) would give rise to stronger associations relative to pairs of colors that were associated with different tastes. We replicate the findings of previous studies highlighting the existence of a robust c...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Publisher's version

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Publisher copy:
10.1177/2041669516658817

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Department:
Oxford, MSD, Experimental Psychology
Publisher:
SAGE Publications Ltd Publisher's website
Journal:
i-Perception Journal website
Volume:
7
Issue:
4
Pages:
15
Publication date:
2016-07-07
Acceptance date:
2016-02-01
DOI:
Pubs id:
pubs:642542
URN:
uri:b5c477ac-ddab-4146-bff5-366ea99af400
UUID:
uuid:b5c477ac-ddab-4146-bff5-366ea99af400
Local pid:
pubs:642542
Keywords:

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