Conference item : Abstract

‘Hot stuff’: food is more desirable with dynamic food-extrinsic temperature cues

Publication status:: Published

Actions

Email

Email this record

Send the bibliographic details of this record to your email address.

Your Email
Please enter the email address that the record information will be sent to.

-
Your message (optional)
Please add any additional information to be included within the email.
Share
Cite

Cite this record

APA Style

Zhang, T., Desebrock, C., Okajima, K., & Spence, C. (2024). ‘Hot stuff’: food is more desirable with dynamic food-extrinsic temperature cues . 53rd Annual Conference of the European Marketing Academy (EMAC 2024).

MLA Style

Zhang, T, et al. “‘Hot Stuff’: Food Is More Desirable with Dynamic Food-Extrinsic Temperature Cues .” 53rd Annual Conference of the European Marketing Academy (EMAC 2024), 2024.

Chicago Style

Zhang, T, C Desebrock, K Okajima, and C Spence. 2024. “‘Hot Stuff’: Food Is More Desirable with Dynamic Food-Extrinsic Temperature Cues .” In 53rd Annual Conference of the European Marketing Academy (EMAC 2024). European Marketing Academy.
Print

Access Document

Files:: Zhang_et_al_2024_Hot_stuff_food.pdf

(Preview, Accepted manuscript, pdf, 829.8KB, Terms of use)

Publication website:: https://proceedings.emac-online.org/index.cfm?abstractid=A2024-119631

Authors

+ Zhang, T More by this author

Institution:: University of Oxford
Division:: SSD
Department:: Saïd Business School
Oxford college:: Somerville College
Role:: Author
ORCID:: 0000-0002-2560-0358

+ Desebrock, C More by this author

Institution:: University of Oxford
Division:: MSD
Department:: Experimental Psychology
Role:: Author

+ Okajima, K More by this author

Role:: Author

+ Spence, C More by this author

Institution:: University of Oxford
Division:: MSD
Department:: Experimental Psychology
Oxford college:: Somerville College
Role:: Author
ORCID:: 0000-0003-2111-072X

Publisher:: European Marketing Academy
Host title:: Proceedings of the 2024 Annual Conference of the European Marketing Academy (EMAC 2024)
Article number:: A2024-119631
Publication date:: 2024-05-28
Acceptance date:: 2024-03-12
Event title:: 53rd Annual Conference of the European Marketing Academy (EMAC 2024)
Event location:: Bucharest, Romania
Event website:: https://emac2024.org/
Event start date:: 2024-05-28
Event end date:: 2024-05-31

Language:: English
Keywords:: food appeal

sensory nudging

digital marketing

temperature

visual texture
Subtype:: Abstract
Pubs id:: 1998572
Local pid:: pubs:1998572
Deposit date:: 2025-10-01
ARK identifier:: ark:/29072/ora_ac9ea80a8c244ee78d96c636b0be7443

Terms of use

Copyright holder:: European Marketing Academy
Copyright date:: 2024
Rights statement:: Copyright © 2024 All Rights Reserved by European Marketing Academy
Notes:: This is the accepted manuscript version of the conference paper. The final version is available online from European Marketing Academy

Licence:: Terms and Conditions of Use for Oxford University Research Archive

Views and Downloads

About views and downloads

If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP