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Enhancing the experience of food and drink via neuroscience-inspired olfactory design

Abstract:

Olfactory cues, both orthonasal (when we inhale) and retronasal (when we swallow/breathe out from the back of the nose), play a crucial role in the experience, and enjoyment, of food and drink. However, the design of product packaging glassware, and even plateware has typically not been optimized to deliver the ideal orthonasal hit. This review highlights a number of recent attempts by packaging manufacturers to improve the orthonasal experience for the consumer. The various ways in which mod...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted manuscript

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Publisher copy:
10.1080/17458927.2017.1270800

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Department:
Somerville College
Publisher:
Taylor and Francis Publisher's website
Journal:
Senses and Society Journal website
Volume:
12
Issue:
2
Pages:
209-221
Publication date:
2017-06-16
DOI:
EISSN:
1745-8935
ISSN:
1745-8927
Pubs id:
pubs:703122
URN:
uri:a69e4559-0553-4f33-a6f3-0ad1ff36e349
UUID:
uuid:a69e4559-0553-4f33-a6f3-0ad1ff36e349
Local pid:
pubs:703122

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