Journal article
A faster way to build scenarios that yield strategic insight
- Abstract:
- Scenario planning is an invaluable tool for helping managers navigate uncertain business contexts. But the ways in which large organizations typically develop sets of scenarios are expensive and time-consuming and don’t deliver insights quickly enough. A streamlined planning process that frames scenarios around the people who will use them, surfaces unexamined strategic assumptions, and uses generative AI to assess and iteratively create new scenarios can yield useful insights more rapidly.
- Publication status:
- Published
- Peer review status:
- Reviewed (other)
Actions
Access Document
- Files:
-
-
(Preview, Accepted manuscript, pdf, 335.5KB, Terms of use)
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- Publisher copy:
- 10.63383/XLnY2700
Authors
- Publisher:
- Sloan Management Review Association
- Journal:
- MIT Sloan Management Review More from this journal
- Volume:
- 67
- Issue:
- 2
- Pages:
- 67220
- Publication date:
- 2025-12-09
- Acceptance date:
- 2025-09-08
- DOI:
- EISSN:
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1532-8937
- ISSN:
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1532-9194
- Language:
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English
- Pubs id:
-
2298560
- Local pid:
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pubs:2298560
- Deposit date:
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2025-10-07
- ARK identifier:
Terms of use
- Copyright holder:
- Massachusetts Institute of Technology
- Copyright date:
- 2025
- Rights statement:
- © 2025 Massachusetts Institute of Technology. All rights reserved.
- Notes:
- The author accepted manuscript (AAM) of this paper has been made available under the University of Oxford's Open Access Publications Policy, and a CC BY public copyright licence has been applied.
- Licence:
- CC Attribution (CC BY)
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