Journal article
Does class-based campaigning work? how working class appeals attract and polarize voters
- Abstract:
- Recent elections have featured various politicians directly appealing to the working class, yet we know little about how citizens react to class appeals from candidates. We investigate this question using survey experiments conducted in the United States and Denmark. We show that symbolic class rhetoric substantially influences candidate evaluations and ultimately polarizes these evaluations across class lines. We also unpack how class appeals work and find that while they increase perceptions of representation among working class voters, they have a more limited effect on perceptions of candidates’ ideological position. Our results help explain how class affects voter decision-making and contribute to broader discussions about the role of political elites in activating social cleavages.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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(Preview, Version of record, pdf, 744.7KB, Terms of use)
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- Publisher copy:
- 10.1177/0010414020957684
Authors
- Publisher:
- SAGE Publications
- Journal:
- Comparative Political Studies More from this journal
- Volume:
- 54
- Issue:
- 5
- Pages:
- 723-752
- Publication date:
- 2020-09-14
- Acceptance date:
- 2020-07-07
- DOI:
- EISSN:
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1552-3829
- ISSN:
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0010-4140
- Language:
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English
- Keywords:
- Pubs id:
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1118259
- Local pid:
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pubs:1118259
- Deposit date:
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2020-07-10
- ARK identifier:
Terms of use
- Copyright holder:
- Robison et al.
- Copyright date:
- 2020
- Rights statement:
- © The Author(s) 2020. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
- Notes:
- This is the accepted manuscript version of the article. The publisher's version will be available online upon publication
- Licence:
- CC Attribution (CC BY)
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