How publishers are learning to create and distribute news on TikTok

Report

This Reuters Institute report looks at how news publishers are taking their content onto TikTok as they look to engage young audiences. Around half (49%) of top news publishers are now regularly publishing content on TikTok – according to this research covering 44 markets, one of the first attempts to map news content on the platform. But some other news organisations are staying away because of opaque rules over the removal of content, worries about data security, and limited opportunities for monetisation. News organisations are attracted by the fast-growing audience and younger demographic, but they are also motivated by the desire to provide reliable news, amid fears about widespread misinformation on the platform. The research also finds that many publishers with a reputation for trusted content have not yet been awarded a verified blue tick by TikTok.

Authors: Newman, N

• Publication status: Published
• Peer review status: Reviewed (other)
• Publisher: Reuters Institute for the Study of Journalism
• Place of publication: Oxford
• Publication date: 2022-12-08
• DOI: 10.60625/risj-gfyx-3v66
• ISBN: 978-1-914566-04-2
• Language: English
• Keywords: vertical video; research; news; FFR; TikTok; fun; social media