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Journal article

Background colour and its impact on food perception and behaviour

Abstract:

Colour affects many aspects of our lives. One area of particular interest in recent years has been the role of colour cues in the perception of food and drink. While the majority of this research has tended to focus on the impact of changing the colour of the product itself, there is now a growing body of scientifically-credible research (building on earlier anecdotal claims) that the colour of the background against which food and drink is served affects both people’s perception of it, and a...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.foodqual.2018.02.012

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X
Publisher:
Elsevier Publisher's website
Journal:
Food Quality and Preference Journal website
Volume:
68
Pages:
156-166
Publication date:
2018-02-27
Acceptance date:
2018-02-25
DOI:
ISSN:
0950-3293
Source identifiers:
826662
Keywords:
Pubs id:
pubs:826662
UUID:
uuid:9fb902f0-4f00-4eed-a211-5a1439b6b971
Local pid:
pubs:826662
Deposit date:
2018-02-25

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