Pay models in European news

Report

Abstract:: More and more news organisations are implementing paywalls, as legacy revenues continue to erode and digital advertising increasingly go to large technology companies. In this factsheet, we present an overview of the diffusion of different forms of pay models across a sample of 171 of the most important news organisations in six European countries (Finland, France, Germany, Italy, Poland, and the UK).
Results show that different types of news organisations adopt diverse approaches. A clear majority of newspapers and weeklies operate a pay model (freemium, metered paywalls, hard paywalls), whereas all broadcasters and almost all digital-born sites offer free access to their news. Pay models adoption is widespread especially in Finland, France, and Poland, where from 87% to 95% of newspapers and weeklies have adopted paywalls.
By contrast, in Italy, Germany and the UK, many of the most important news outlets continue to offer free access to their digital content.

Files:: Cornia_et_al_2017_Pay_models_in.pdf

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Language:: English
Keywords:: digital subscription

paid content

paywalls

digital news

business models

digital revenues
Pubs id:: pubs:695649
UUID:: uuid:9e838c8f-141d-4c28-8925-bca26adb9f18
Local pid:: pubs:695649
Source identifiers:: 695649
Deposit date:: 2017-05-18
ARK identifier:: ark:/29072/ora_9e838c8f141d4c288925bca26adb9f18

Copyright holder:: Reuters Institute for the Study of Journalism
Rights statement:: Published by the Reuters Institute for the Study of Journalism with the support of Google and the Digital News Initiative. This is an open access report under a Creative Commons license.

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