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Journal article

On the questionable appeal of glossy/shiny food packaging

Abstract:

Those stimuli that have a shiny/glossy visual appearance are typically rated as both attractive and attention capturing. Indeed, for millennia, shiny precious metals and glossy lacquerware have been used to enhance the presentation, and thus the perception, of food and drink. As such, one might have expected that adding a shiny/glossy appearance/finish to the outer packaging of food and beverage products would also be desirable. However, the latest research appears to show that many consumers...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.3390/foods10050959

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More by this author
Institution:
University of Oxford
Division:
MSD
Subgroup:
Experimental Psychology
Role:
Author
ORCID:
0000-0003-2111-072X
Publisher:
MDPI Publisher's website
Journal:
Foods Journal website
Volume:
10
Issue:
5
Article number:
959
Publication date:
2021-04-28
Acceptance date:
2021-04-26
DOI:
EISSN:
2304-8158
Pubs id:
1173945
Local pid:
pubs:1173945

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