Australian alcohol policy 2001–2013 and implications for public health

Journal article

A cross-national comparison of 1) marketing strategies used by leading Indian and Australian alcohol brands on their official social media (SM) pages and 2) the association between exposure to SM alcohol marketing and alcohol use among young Indians and Australians, was conducted. Results suggest that alcohol companies tailor strategies to specific national contexts to engage users with these strategies. Significant associations were identified between alcohol-related content posted on SM and young people’s alcohol use

Authors: Howard, SJ; Gordon, R; Jones, SC

• Publication status: Published
• Peer review status: Peer reviewed
• Publisher: BioMed Central
• Journal: BMC Public Health
• Volume: 14
• Issue: 1
• Pages: 848
• Publication date: 2014-08-15
• DOI: 10.1186/1471-2458-14-848
• EISSN: 1471-2458
• ISSN: 1471-2458
• Language: English
• Keywords: Nursing; Environmental health; Harm reduction; Psychological intervention; Biostatistics; Medicine; Government (linguistics); Harm; Law; Public policy; Grey literature; MEDLINE; Health policy; Public health; Legislation; Political science