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Empirical studies of trade marks - the existing economic literature

Abstract:

This paper surveys empirical studies employing trade mark data that exist in the economic literature to date. Section 1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United States, 2) reviews different attempts to gauge the function of a trade mark as indicator of innovation and product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and productivity. ...

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Publication status:
Published

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Publisher:
University of Oxford
Series:
Department of Economics Discussion Paper Series
Publication date:
2013-06-21
Paper number:
659
Keywords:
Pubs id:
1141985
Local pid:
pubs:1141985
Deposit date:
2020-12-14

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