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There's more to taste in a coloured bowl.

Abstract:

The flavour and pleasantness of food and drinks are affected by their colour, their texture or crunch, and even by the shape and weight of the plate or glass. But, can the colour of the bowl also affect the taste of the food it contains? To answer this question we served popcorn in four different coloured bowls, and participants rated sweetness, saltiness, and overall liking. The sweet popcorn, in addition to being sweet, was perceived as saltier when eaten out of a coloured (as compared to a...

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Publication status:
Published

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Publisher copy:
10.1068/p7040

Authors


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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
Journal:
Perception More from this journal
Volume:
40
Issue:
7
Pages:
880-882
Publication date:
2011-01-01
DOI:
EISSN:
1468-4233
ISSN:
0301-0066
Language:
English
Keywords:
Pubs id:
pubs:206175
UUID:
uuid:8f43a1ca-f611-493c-ba4f-2f23ada6ede3
Local pid:
pubs:206175
Source identifiers:
206175
Deposit date:
2012-12-19

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