Evaluating the design of behaviour change interventions: A case study of rhino horn in Vietnam
Behavioural change interventions are increasingly widely used in conservation. Several projects addressing rhino horn consumption were recently launched in Vietnam. We used key informant interviews, document analysis and marketing theory to explore their strategies for intervention design, implementation, monitoring and evaluation. We developed a framework to evaluate whether they followed best practice and identify implementation challenges. Interventions could make greater use of key projec...Expand abstract
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- Olmedo et al
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Copyright and Photocopying: © 2017 The Authors. Conservation Letters published by Wiley Periodicals, Inc.
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