Journal article icon

Journal article

Evaluating the design of behaviour change interventions: A case study of rhino horn in Vietnam

Abstract:

Behavioural change interventions are increasingly widely used in conservation. Several projects addressing rhino horn consumption were recently launched in Vietnam. We used key informant interviews, document analysis and marketing theory to explore their strategies for intervention design, implementation, monitoring and evaluation. We developed a framework to evaluate whether they followed best practice and identify implementation challenges. Interventions could make greater use of key projec...

Expand abstract
Publication status:
Published
Peer review status:
Peer reviewed
Version:
Publisher's version

Actions


Access Document


Files:
Publisher copy:
10.1111/conl.12365

Authors


More by this author
Department:
Merton College
Publisher:
Wiley Publisher's website
Journal:
Conservation Letters Journal website
Volume:
11
Issue:
1
Pages:
Article: e12365
Publication date:
2017-08-02
Acceptance date:
2017-04-01
DOI:
ISSN:
1755-263X
Pubs id:
pubs:689146
URN:
uri:8d41ed19-6a9b-45d0-9bc8-33a83f76166b
UUID:
uuid:8d41ed19-6a9b-45d0-9bc8-33a83f76166b
Local pid:
pubs:689146

Terms of use


Metrics



If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP