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Social death: How did millennial liberals lose history’s most digital elections?

Abstract:: Since President Obama used social media mastery to win two elections, liberals thought they owned the digital space. But both major elections of 2016 showed things had changed. How did the liberal digital elite go wrong? What did the right get right? And have user profiling and behavioural analysis changed the way elections are fought forever, asks Alex Connock?

Publication status:: Published

Peer review status:: Peer reviewed

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APA Style

Connock, A. (2018). Social death: How did millennial liberals lose history’s most digital elections? In M. J, N. Fowler, & R. Snoddy (Eds.), Anti-Social Media?: The Impact on Journalism and Society (pp. 20–26). Abramis.

MLA Style

Connock, A. “Social Death: How Did Millennial Liberals Lose History’s Most Digital Elections?” Anti-Social Media?: The Impact on Journalism and Society, edited by Mair. J et al., Abramis, 2018, pp. 20–26.

Chicago Style

Connock, A. 2018. “Social Death: How Did Millennial Liberals Lose History’s Most Digital Elections?” In Anti-Social Media?: The Impact on Journalism and Society, edited by Mair. J, N Fowler, and R Snoddy. Abramis.
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Files:: Alex Connock Social Death - BrexitTrump copy.pdf

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Publication website:: http://www.abramis.co.uk/books/bookdetails.php?id=184549729

Authors

+ Connock, A More by this author

Division:: SSD
Sub department:: Saïd Business School
Role:: Author

Contributors

Role:: Editor

Role:: Editor

Role:: Editor

Publisher:: Abramis
Host title:: Anti-Social Media?: The Impact on Journalism and Society
Pages:: 20-26
Publication date:: 2018-09-01
ISBN:: 9781845497293

Language:: English
Keywords:: FFR
Subtype:: Chapter
Pubs id:: 1105436
Local pid:: pubs:1105436
Deposit date:: 2020-05-18
ARK identifier:: ark:/29072/ora_87978a485639438bbfa1d0a8de8d4c1d

Terms of use

Copyright date:: 2018

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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