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Journal article

Good vibrations: consumer responses to technology-mediated haptic feedback

Abstract:

Individuals often experience incidental device-delivered haptic feedback (e.g., vibrational alerts accompanying messages on mobile phones and wearables), yet almost no research has examined the psychological and behavioral implications of technology-mediated touch on consumers. Drawing from theories in social psychology and computer science, we explore how device-delivered haptic feedback may have the capability to augment consumer responses to certain consumer-directed communications. Across...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1093/jcr/ucz039

Authors


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Institution:
University of Oxford
Division:
SSD
Oxford college:
Green Templeton College
Role:
Author
Publisher:
Oxford University Press
Journal:
Journal of Consumer Research More from this journal
Volume:
47
Issue:
2
Pages:
256-271
Publication date:
2019-09-03
Acceptance date:
2019-07-18
DOI:
EISSN:
1537-5277
ISSN:
0093-5301
Language:
English
Keywords:
Pubs id:
pubs:1036205
UUID:
uuid:86da42a5-a53a-4081-90cb-d9d5b57b49d2
Local pid:
pubs:1036205
Source identifiers:
1036205
Deposit date:
2019-07-30

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