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Concept Shifting and the Radical Product Development Process

Abstract:

Radical product development projects, which are undertaken to create new categories of products, present significant challenges to development teams. In such settings existing formal processes may be limited or inappropriate, and objectives may be ambiguous and changing. The generation of a novel product concept early in the process can play an important role in guiding development teams, but the process by which teams later change concepts, as may be required within radical contexts, has mer...

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Publication date:
2007-11-05
URN:
uuid:86ba693e-4eb2-4e50-ad03-cb65049d597f
Local pid:
oai:eureka.sbs.ox.ac.uk:2050

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