Journal article
Measuring third party tracker power across web and mobile
- Abstract:
- Third-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition regulators. Traditional measures of market share, based on revenue or sales, fail to represent the tracking capability of a tracker, especially if it spans both web and mobile. This paper proposes a new approach to measure the concentration of tracking capability, based on the reach of a tracker on popular websites and apps. Our results reveal that tracker prominence and parent-subsidiary relationships have significant impact on accurately measuring concentration.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
Actions
Access Document
- Files:
-
-
(Preview, Accepted manuscript, pdf, 921.0KB, Terms of use)
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- Publisher copy:
- 10.1145/3176246
Authors
- Publisher:
- Association for Computing Machinery
- Journal:
- ACM Transactions on Internet Technology More from this journal
- Volume:
- 18
- Issue:
- 4
- Pages:
- 52
- Publication date:
- 2018-08-07
- Acceptance date:
- 2017-12-16
- DOI:
- EISSN:
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1557-6051
- ISSN:
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1533-5399
- Keywords:
- Pubs id:
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pubs:827814
- UUID:
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uuid:86310ed1-762e-4037-a4d2-80568c5ee7c4
- Local pid:
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pubs:827814
- Source identifiers:
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827814
- Deposit date:
-
2018-03-05
Terms of use
- Copyright holder:
- Association for Computing Machinery
- Copyright date:
- 2018
- Notes:
- © 2018 ACM. This is the accepted manuscript version of the article. The final version is available online from Association for Computing Machinery at: https://doi.org/10.1145/3176246
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