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Measuring third party tracker power across web and mobile

Abstract:

Third-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition regulators. Traditional measures of market share, based on revenue or sales, fail to represent the tracking capability of a tracker, especially if it spans both web and mobile. This paper proposes a new approach to measure the concentration of tracking cap...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

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Publisher copy:
10.1145/3176246

Authors


More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Computer Science
Role:
Author
Publisher:
Association for Computing Machinery Publisher's website
Journal:
ACM Transactions on Internet Technology Journal website
Volume:
18
Issue:
4
Pages:
52
Publication date:
2018-08-07
Acceptance date:
2017-12-16
DOI:
EISSN:
1557-6051
ISSN:
1533-5399
Pubs id:
pubs:827814
URN:
uri:86310ed1-762e-4037-a4d2-80568c5ee7c4
UUID:
uuid:86310ed1-762e-4037-a4d2-80568c5ee7c4
Local pid:
pubs:827814

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